Case Studies - Graphic Design
As a full service graphic design and web development agency, we have the ability to work on large complex projects, bringing together many of our skills and services. The following case studies demonstrate how, by integrating our experience, creativity and high levels of service, we can produce the perfect results for our clients.
Rab Down Marketing
The Rab brand founded its reputation on making down sleeping bags and clothing. While the brand has evolved and grown into one of the world's most respected outdoor clothing companies it was vitally imprtant for Vertabrate Graphics to acknowledge this heritage in marketing the Autumn Winter 2012/13 product range.
While many of Rab's competitors relied on either basic product photography or a tired aspirational action/landscape image, VG chose to engage the audience with a striking image that summed up the raw quality of the product. This simple yet effective graphic was rolled out across a range of different media, all aimed to drive footfall to retailers and to build on the already excellent online interest in the brand.
Printed merchadise including t-shirts for retail staff, a specific down microsite, web banners and display advertising all aimed to position Rab Down clothing as the product to aspire to. Effective POP and POS strongly reinforced purchasing decisions for the consumer. Within days of launch, traffic to the Rab website, and in particularly their stockists page, had seen significant growth.
A longstanding client of Vertebrate Graphics, the National Trust works with Vertebrate because of our understanding of and ability to communicate with the core National Trust member and prospective member, and also our intimate knowledge of many of the Trust’s properties and the kind of activities it is involved in. The work is fun, and extremely rewarding. It works on a national level, and also on a local level, as demonstrated with this campaign to raise awareness of the Penny Pot Cafe in Edale, sat beneath the bulk of the iconic Kinder plateau in the Peak District. Vertebrate were tasked with developing a unique marketing message, faithful to the Trust's values and style, to showcase the location and the offer at the Penny Pot Cafe. Marketing material was then produced in the form of leaflets, A-boards, posters and print advertisements.
When working with the National Trust, Vertebrate use our full range of skills and services: graphic design, web development, advertising, branding, copy writing and editing, and photography. As outdoor enthusiasts ourselves, we are also mindful to always provide value in everything we do, using simple and effective creative solutions to communicate with millions of people about very important issues.
We use Vertebrate Graphics for a number of special projects, both new and ongoing. A proven track record with us makes them a company we can trust.
We never envisage any problems arising when we work with Vertebrate, indeed we are always impressed with their ability to understand the brief, develop the project and deliver what we are looking for.
Equip UK commissioned VG to design a marketing campaign to run in Spring 2012, showcasing Rab's range of lightweight performance waterproof clothing which uses the Pertex Shield fabric.
This integrated campaign, which ran across a range of print and online media, used a variety of delivery methods, including: a competition micro-site with a 'walkthrough' navigation system, ensuring users had to read each page before progressing; a variety of web banner advertising; national and international print advertising in targeted media; point of sale posters and tent cards; and new swing tags for the products.
By adhering to the core design principles for the project, including integrating the Rab and Pertex Shield brands, VG was able to ensure the individual elements of the campaign worked effectively together.
Client Book - Hydraulic Excavators
Vertebrate Graphics worked with author and hydraulic excavators expert Rob Sinclair to produce his stunningly detailed and illustrated volume about some of the largest excavators in the world. Presenting often complicated technical language in a clear manner demanded an ostensibly simple design, and a design which also showcased Rob's 400+ high quality photographs. The result is a mammoth book, and arguably the definitive international volume on the subject.
VG were recommended to me by a publisher, and from start to finish they were a pleasure to work with. They listened to my expectations, worked closely with me throughout the project and, due to their attention to detail, produced a design that was exactly what I'd hoped for. If I do write another book, I'd choose to work with VG again without any hesitation.