Case Studies - Digital Marketing
As a full service graphic design and web development agency, we have the ability to work on large complex projects, bringing together many of our skills and services. The following case studies demonstrate how, by integrating our experience, creativity and high levels of service, we can produce the perfect results for our clients.
Being the fourth largest publisher of cycling books in the UK, and a leading publisher of climbing and outdoor books, Vertebrate Publishing is the more public facing part of the VG family. In addition to design and production of the award-winning books, marketing the latest releases as well as the increasingly extensive back catalogue is one of the key roles under taken by Vertebrate Graphics.
Along with a good social media presence on Twitter and Facebook, Vertebrate Publishing use the vMail system for their frequent email marketing campaigns. With a large audience and wide demographic it is essential that the emails reach their intended recipients and work hard to convert them into repeat customers.
The vMail system not only enables the sending of emails, it provides powerful reporting on the performance of the email – giving information on the open rate, links clicked as well as bounce-backs and number of unsubscribers. This platform has provided Vertebrate Publishing with a big leap forward in their ability to communicate with their customer base, as well as to easily manage, create and send emails without the need for a web developer.